You started your business for freedom, flexibility and meaningful work.
But somewhere along the way, business became… heavier than it should be.
Too many moving parts. Too many ideas. Too many tasks competing for attention.
You’re working hard, but the effort isn’t compounding the way you hoped.
That’s where I come in.
I help service-based business owners simplify what’s no longer working, identify where effort is being misapplied, and create more flow in the business – without adding unnecessary complexity.
Sometimes that means creating or simplifying systems.
Sometimes it means auditing or mapping customer journeys.
Sometimes it means realising the strategy you’re following doesn’t actually fit your current stage of business.
The goal isn’t perfection.
It’s creating a business that feels clearer, lighter and easier to move forward with.
About Elle
I’m a systems-minded problem solver with a background spanning tech, teaching, product thinking, and money coaching.
I’ve been building websites online since the mid-2000s, but what I really enjoy is helping people spot what’s causing friction and make things work more smoothly again.
Over the years, I’ve worked across websites, digital tools, online business operations, courses/memberships, coaching and AI implementation ideas for small businesses.
I’m naturally curious, practical, and analytical – the person who notices:
- where clients are getting confused
- where processes feel clunky
- where businesses are overcomplicating things
- and where someone is putting effort into the wrong thing for their current stage
Outside work, I’m usually learning something new, exploring personal finance and investing, planning my next adventure or dancing salsa’s cousin bachata.
Interested in working with me?